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西安:工行钟楼支行公积金贷款营销创好成绩

2012-09-26 08:33:48       浏览次数:   我要评论()
摘要: 今年以来,钟楼支行紧紧围绕加快业务发展,抢资源,拼客户,占市场,积极拓展住房公积金贷款市场,从小入...

  今年以来,钟楼支行紧紧围绕加快业务发展,抢资源,拼客户,占市场,积极拓展住房公积金贷款市场,从小入手,注重服务,使得住房公积金贷款项目从无到有,规模逐渐壮大,为稳定在行资金、增加中间业务收入、方便购房客户等方面做出了积极努力,取得较好的效果。做法是:

 

  一、适时调整竞争策略,积极寻找个贷业务新的突破点。针对当前信贷市场规模偏紧,房地产市场发展不确定因素增加等不利形势下,支行积极探索新营销思路,注重个贷业务发展,把住房公积金贷款业务放到重要位置来抓,注重长远发展,努力挖掘公积金业务市场潜力,算清公积金委托贷款业务的各项直接和间接效益贡献,提高发展公积金委托贷款业务的主动性和自觉性,认真做好个人住房公积金委托贷款业务。


  二、强力组织推动,多方位、多渠道捕捉信息。支行成立营销攻坚小组,行长挂帅,组成以主管行长及客户经理为营销团队的专业队伍,积极营销,层层突破。支行在日常维护营销中,注重信息,每有机会,第一时间作出反应,及时抓住,并认真分析营销突破点,快速确定营销重点和方案。

 

  三、以服务求效益,以优质服务吸引客户。为提高办理速度,力争在最短时间为客户办好贷款手续,整理、填制相关合同资料,在服务上努力实现“无逢对接”,有效提高贷款效率,及时将贷款发放到位。

 

  四、加强与公积金管理中心的营销协作力度。支行注意与公积金管理中心实现信息互动、资源互换,通过网讯、宣传资料等方式进行宣传,争取更多销售机会,为向更多的公积金客户进行定向营销打基础。

 

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(编辑: get(username) failed on instance of sufei.zggjj.cms.entity.main.CmsUser_$$_javassist_39 The problematic instruction: ---------- ==> ${content.user.username!} [on line 97, column 50 in WEB-INF/t/cms/www/red/content/article_content_bank.html] ---------- Java backtrace for programmers: ---------- freemarker.template.TemplateModelException: get(username) failed on instance of sufei.zggjj.cms.entity.main.CmsUser_$$_javassist_39 at freemarker.ext.beans.BeanModel.get(BeanModel.java:223) at freemarker.core.Dot._getAsTemplateModel(Dot.java:76) at freemarker.core.Expression.getAsTemplateModel(Expression.java:89) at freemarker.core.DefaultToExpression._getAsTemplateModel(DefaultToExpression.java:100) at freemarker.core.Expression.getAsTemplateModel(Expression.java:89) at freemarker.core.Expression.getStringValue(Expression.java:93) at freemarker.core.DollarVariable.accept(DollarVariable.java:76) at freemarker.core.Environment.visit(Environment.java:210) at freemarker.core.MixedContent.accept(MixedContent.java:92) at freemarker.core.Environment.visit(Environment.java:210) at freemarker.core.Environment.process(Environment.java:190) at freemarker.template.Template.process(Template.java:237) at sufei.zggjj.common.web.springmvc.SimpleFreeMarkerView.renderMergedTemplateModel(SimpleFreeMarkerView.java:114) at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167) at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:250) at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1047) at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:817) at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:719) at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:644) at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:549) at javax.servlet.http.HttpServlet.service(HttpServlet.java:617) at javax.servlet.http.HttpServlet.service(HttpServlet.java:723) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:290) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206) at org.springframework.orm.hibernate3.support.OpenSessionInViewFilter.doFilterInternal(OpenSessionInViewFilter.java:198) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:76) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206) at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:88) at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:76) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206) at sufei.zggjj.common.web.ProcessTimeFilter.doFilter(ProcessTimeFilter.java:38) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:233) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:191) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:127) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:103) at org.apache.catalina.valves.AccessLogValve.invoke(AccessLogValve.java:615) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:109) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:293) at org.apache.coyote.http11.Http11Processor.process(Http11Processor.java:861) at org.apache.coyote.http11.Http11Protocol$Http11ConnectionHandler.process(Http11Protocol.java:606) at org.apache.tomcat.util.net.JIoEndpoint$Worker.run(JIoEndpoint.java:489) at java.lang.Thread.run(Thread.java:662) Caused by: java.lang.reflect.InvocationTargetException at sun.reflect.GeneratedMethodAccessor468.invoke(Unknown Source) at sun.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:25) at java.lang.reflect.Method.invoke(Method.java:597) at freemarker.ext.beans.BeansWrapper.invokeMethod(BeansWrapper.java:840) at freemarker.ext.beans.BeanModel.invokeThroughDescriptor(BeanModel.java:276) at freemarker.ext.beans.BeanModel.get(BeanModel.java:183) ... 45 more Caused by: org.hibernate.ObjectNotFoundException: No row with the given identifier exists: [sufei.zggjj.cms.entity.main.CmsUser#3765] at org.hibernate.impl.SessionFactoryImpl$2.handleEntityNotFound(SessionFactoryImpl.java:419) at org.hibernate.proxy.AbstractLazyInitializer.checkTargetState(AbstractLazyInitializer.java:154) at org.hibernate.proxy.AbstractLazyInitializer.initialize(AbstractLazyInitializer.java:143) at org.hibernate.proxy.AbstractLazyInitializer.getImplementation(AbstractLazyInitializer.java:174) at org.hibernate.proxy.pojo.javassist.JavassistLazyInitializer.invoke(JavassistLazyInitializer.java:190) at sufei.zggjj.cms.entity.main.CmsUser_$$_javassist_39.getUsername(CmsUser_$$_javassist_39.java) ... 51 more